Our MEDICAL COMMS expertise
Our expertise
Mole has worked in medical comms since 1999. In that time, we’ve worked across a fantastic number of fields and loved the new challenge that each project brings.
Our team are immersed in the clinical world and they understand what’s involved – right from the start of any new project, they get it. They know that clinical staff are busy people working under immense pressure. They understand the dos and don’ts of the industry. They know what works and how to reach your audiences. And most importantly, they know how to listen to what you need to achieve and then work their socks off to make that happen – all while making life as easy for you as we possibly can along the way.
How we support our clients
We work with industry clients, charities, clinics, clinicians and the NHS to support education, marketing and communications projects. We have a particular specialisation in communication with nurses, but relish all the new challenges that any field of medicine brings.
Digital marketing strategy
- Strategic planning and campaign development
- Definiing campaign objectives
- Audienvce development
- Message planning
- Platform and strategy development
- Establishing links with relevant medical publoishers, charities and comms partners
- Campaign create, concepts and design
Social media strategy and management
- Strategic planning and management of social channels
- Audience and community building
- Brand awareness campaigns
- Lead generation campaigns
- Social as an integrated part of your wider digital comms
- Asset creation and copywriting
- Paid campaign management
Clinical content development
- In-house medical writing and clinical expertise backed by a network of clinical advisors from different disciplines and roles
- Blogs, journal article writing, research, e-learning, factsheets and digital educatinal toolkits, slide decks and video contents …
Video and animation production
- Product promotion and education
- Clinical topic educational videos
- Webinars
- Presentations
- Patient videos
- 2D and 3D animation
- Events and conferences
Websites
- Website design and development for publishers, charities, educational organisations and clinics
- System development creating specialist e-learning platforms for use in healthcare, linked to revlidation requirements
Virtual events
- Facebook Live, LinkedIn Live and webinars: educational contents for clinicians
- Full end-to-end management, including brand development, marketing, speaker support and full technical management
- Event streaming: single site and multi-site streaming, hub-and-spoke events, virtual conferences.
KOL presentations
- Working with clinicians to record interviews and presentations
- Speaker coaching
- Slide development
- Remote and in-person filming
E-learning
- Significant in-house e-learning expertise
- Clinician-specific platform development
- Complete package e-learning development: research, medical writing, instructional design and build